Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF0DD
RGB
236, 240, 221
HSL
73, 39%, 90%
HSB
73, 8%, 94%
CMYK
2, 0, 8, 6
LAB
94, -4, 9
LCH
94, 10, 114
OKLCH
0.95, 0.03, 117
XYZ
79, 85, 81
LUV
94, -1, 14
HWB
73, 87%, 6%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.