Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF0EE
RGB
236, 240, 238
HSL
150, 12%, 93%
HSB
150, 2%, 94%
CMYK
2, 0, 1, 6
LAB
94, -2, 0
LCH
94, 2, 164
OKLCH
0.95, 0.01, 165
XYZ
81, 86, 93
LUV
94, -2, 1
HWB
150, 93%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.