Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF1DC
RGB
236, 241, 220
HSL
74, 43%, 90%
HSB
74, 9%, 95%
CMYK
2, 0, 9, 5
LAB
94, -4, 10
LCH
94, 11, 115
OKLCH
0.95, 0.03, 118
XYZ
79, 86, 80
LUV
94, -2, 15
HWB
74, 86%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.