Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF2D6
RGB
236, 242, 214
HSL
73, 52%, 89%
HSB
73, 12%, 95%
CMYK
2, 0, 12, 5
LAB
94, -6, 13
LCH
94, 14, 114
OKLCH
0.95, 0.04, 117
XYZ
78, 86, 76
LUV
94, -2, 20
HWB
73, 84%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.