Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF2D9
RGB
236, 242, 217
HSL
74, 49%, 90%
HSB
74, 10%, 95%
CMYK
2, 0, 10, 5
LAB
95, -5, 11
LCH
95, 13, 115
OKLCH
0.95, 0.03, 118
XYZ
79, 86, 78
LUV
95, -2, 18
HWB
74, 85%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.