Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF2DD
RGB
236, 242, 221
HSL
77, 45%, 91%
HSB
77, 9%, 95%
CMYK
2, 0, 9, 5
LAB
95, -5, 9
LCH
95, 11, 117
OKLCH
0.95, 0.03, 120
XYZ
79, 87, 81
LUV
95, -2, 15
HWB
77, 87%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.