Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF2E4
RGB
236, 242, 228
HSL
86, 35%, 92%
HSB
86, 6%, 95%
CMYK
2, 0, 6, 5
LAB
95, -4, 6
LCH
95, 7, 123
OKLCH
0.95, 0.02, 126
XYZ
80, 87, 86
LUV
95, -3, 10
HWB
86, 89%, 5%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.