Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF7EC
RGB
236, 247, 236
HSL
120, 41%, 95%
HSB
120, 4%, 97%
CMYK
4, 0, 4, 3
LAB
96, -5, 4
LCH
96, 7, 143
OKLCH
0.96, 0.02, 145
XYZ
83, 90, 92
LUV
96, -6, 7
HWB
120, 93%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.