Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF9DF
RGB
236, 249, 223
HSL
90, 68%, 93%
HSB
90, 10%, 98%
CMYK
5, 0, 10, 2
LAB
96, -8, 11
LCH
96, 13, 125
OKLCH
0.97, 0.04, 129
XYZ
82, 91, 83
LUV
96, -6, 18
HWB
90, 87%, 2%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.