Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF9F0
RGB
236, 249, 240
HSL
138, 52%, 95%
HSB
138, 5%, 98%
CMYK
5, 0, 4, 2
LAB
97, -6, 3
LCH
97, 6, 154
OKLCH
0.97, 0.02, 156
XYZ
84, 92, 96
LUV
97, -7, 5
HWB
138, 93%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.