Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF9FC
RGB
236, 249, 252
HSL
191, 73%, 96%
HSB
191, 6%, 99%
CMYK
6, 1, 0, 1
LAB
97, -4, -3
LCH
97, 5, 217
OKLCH
0.97, 0.01, 213
XYZ
86, 93, 105
LUV
97, -7, -4
HWB
191, 93%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.