Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECFAE9
RGB
236, 250, 233
HSL
109, 63%, 95%
HSB
109, 7%, 98%
CMYK
6, 0, 7, 2
LAB
97, -7, 7
LCH
97, 10, 137
OKLCH
0.97, 0.03, 140
XYZ
83, 92, 90
LUV
97, -7, 11
HWB
109, 91%, 2%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.