Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECFEE4
RGB
236, 254, 228
HSL
102, 93%, 95%
HSB
102, 10%, 100%
CMYK
7, 0, 10, 0
LAB
98, -10, 10
LCH
98, 14, 133
OKLCH
0.98, 0.04, 136
XYZ
84, 94, 87
LUV
98, -9, 18
HWB
102, 89%, 0%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.