Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECFFE9
RGB
236, 255, 233
HSL
112, 100%, 96%
HSB
112, 9%, 100%
CMYK
7, 0, 9, 0
LAB
98, -9, 8
LCH
98, 13, 138
OKLCH
0.98, 0.04, 141
XYZ
85, 95, 91
LUV
98, -9, 15
HWB
112, 91%, 0%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.