Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECFFED
RGB
236, 255, 237
HSL
123, 100%, 96%
HSB
123, 7%, 100%
CMYK
7, 0, 7, 0
LAB
98, -9, 6
LCH
98, 11, 144
OKLCH
0.98, 0.03, 147
XYZ
86, 95, 94
LUV
98, -10, 12
HWB
123, 93%, 0%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.