Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECFFFF
RGB
236, 255, 255
HSL
180, 100%, 96%
HSB
180, 7%, 100%
CMYK
7, 0, 0, 0
LAB
99, -6, -2
LCH
99, 7, 199
OKLCH
0.99, 0.02, 197
XYZ
88, 97, 109
LUV
99, -10, -2
HWB
180, 93%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.