Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EDCEC8
RGB
237, 206, 200
HSL
10, 51%, 86%
HSB
10, 16%, 93%
CMYK
0, 13, 16, 7
LAB
85, 11, 7
LCH
85, 13, 34
OKLCH
0.88, 0.04, 31
XYZ
67, 66, 64
LUV
85, 19, 9
HWB
10, 78%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.