Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EDD3E8
RGB
237, 211, 232
HSL
312, 42%, 88%
HSB
312, 11%, 93%
CMYK
0, 11, 2, 7
LAB
87, 12, -7
LCH
87, 14, 330
OKLCH
0.89, 0.04, 332
XYZ
73, 70, 86
LUV
87, 14, -13
HWB
312, 83%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.