Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EDD8EE
RGB
237, 216, 238
HSL
297, 39%, 89%
HSB
297, 9%, 93%
CMYK
0, 9, 0, 7
LAB
89, 10, -8
LCH
89, 13, 322
OKLCH
0.91, 0.04, 325
XYZ
75, 73, 91
LUV
89, 11, -15
HWB
297, 85%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.