Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EDDAF3
RGB
237, 218, 243
HSL
286, 51%, 90%
HSB
286, 10%, 95%
CMYK
2, 10, 0, 5
LAB
89, 10, -10
LCH
89, 14, 316
OKLCH
0.91, 0.04, 318
XYZ
76, 75, 95
LUV
89, 9, -17
HWB
286, 85%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.