Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EDDCF6
RGB
237, 220, 246
HSL
279, 59%, 91%
HSB
279, 11%, 96%
CMYK
4, 11, 0, 4
LAB
90, 9, -11
LCH
90, 14, 312
OKLCH
0.92, 0.04, 314
XYZ
77, 76, 98
LUV
90, 8, -18
HWB
279, 86%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.