Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EDDDD0
RGB
237, 221, 208
HSL
27, 45%, 87%
HSB
27, 12%, 93%
CMYK
0, 7, 12, 7
LAB
89, 4, 8
LCH
89, 9, 64
OKLCH
0.91, 0.02, 62
XYZ
72, 74, 70
LUV
89, 10, 12
HWB
27, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.