Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EDDDEC
RGB
237, 221, 236
HSL
304, 31%, 90%
HSB
304, 7%, 93%
CMYK
0, 7, 0, 7
LAB
90, 8, -5
LCH
90, 9, 325
OKLCH
0.91, 0.03, 328
XYZ
76, 76, 90
LUV
90, 8, -10
HWB
304, 87%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.