Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EE4603
RGB
238, 70, 3
HSL
17, 98%, 47%
HSB
17, 99%, 93%
CMYK
0, 71, 99, 7
LAB
56, 64, 67
LCH
56, 92, 46
OKLCH
0.63, 0.21, 37
XYZ
37, 23, 2
LUV
56, 139, 44
HWB
17, 1%, 7%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.