Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EE5C09
RGB
238, 92, 9
HSL
22, 93%, 48%
HSB
22, 96%, 93%
CMYK
0, 61, 96, 7
LAB
59, 55, 67
LCH
59, 87, 50
OKLCH
0.66, 0.20, 42
XYZ
39, 26, 3
LUV
59, 123, 49
HWB
22, 4%, 7%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.