Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EE5D05
RGB
238, 93, 5
HSL
23, 96%, 48%
HSB
23, 98%, 93%
CMYK
0, 61, 98, 7
LAB
59, 55, 68
LCH
59, 87, 51
OKLCH
0.66, 0.19, 43
XYZ
39, 26, 3
LUV
59, 122, 50
HWB
23, 2%, 7%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.