Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EECEC9
RGB
238, 206, 201
HSL
8, 52%, 86%
HSB
8, 16%, 93%
CMYK
0, 13, 16, 7
LAB
85, 11, 7
LCH
85, 13, 32
OKLCH
0.88, 0.04, 28
XYZ
68, 67, 65
LUV
85, 20, 8
HWB
8, 79%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.