Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EED0DD
RGB
238, 208, 221
HSL
334, 47%, 87%
HSB
334, 13%, 93%
CMYK
0, 13, 7, 7
LAB
86, 12, -2
LCH
86, 13, 349
OKLCH
0.89, 0.04, 350
XYZ
71, 69, 78
LUV
86, 17, -6
HWB
334, 82%, 7%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.