Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EED2CF
RGB
238, 210, 207
HSL
6, 48%, 87%
HSB
6, 13%, 93%
CMYK
0, 12, 13, 7
LAB
87, 10, 5
LCH
87, 11, 28
OKLCH
0.89, 0.03, 25
XYZ
70, 69, 69
LUV
87, 17, 6
HWB
6, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.