Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EED3E7
RGB
238, 211, 231
HSL
316, 44%, 88%
HSB
316, 11%, 93%
CMYK
0, 11, 3, 7
LAB
87, 12, -6
LCH
87, 14, 333
OKLCH
0.90, 0.04, 335
XYZ
73, 71, 85
LUV
87, 14, -12
HWB
316, 83%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.