Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EED4C4
RGB
238, 212, 196
HSL
23, 55%, 85%
HSB
23, 18%, 93%
CMYK
0, 11, 18, 7
LAB
87, 7, 11
LCH
87, 14, 57
OKLCH
0.89, 0.04, 54
XYZ
69, 69, 62
LUV
87, 17, 15
HWB
23, 77%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.