Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EED8CA
RGB
238, 216, 202
HSL
23, 51%, 86%
HSB
23, 15%, 93%
CMYK
0, 9, 15, 7
LAB
88, 6, 10
LCH
88, 12, 58
OKLCH
0.90, 0.03, 55
XYZ
70, 72, 66
LUV
88, 14, 13
HWB
23, 79%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.