Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EED9EC
RGB
238, 217, 236
HSL
306, 38%, 89%
HSB
306, 9%, 93%
CMYK
0, 9, 1, 7
LAB
89, 10, -7
LCH
89, 12, 326
OKLCH
0.91, 0.03, 329
XYZ
75, 74, 90
LUV
89, 11, -12
HWB
306, 85%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.