Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDBCF
RGB
238, 219, 207
HSL
23, 48%, 87%
HSB
23, 13%, 93%
CMYK
0, 8, 13, 7
LAB
89, 5, 8
LCH
89, 10, 58
OKLCH
0.90, 0.03, 55
XYZ
72, 73, 69
LUV
89, 12, 11
HWB
23, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.