Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDCC9
RGB
238, 220, 201
HSL
31, 52%, 86%
HSB
31, 16%, 93%
CMYK
0, 8, 16, 7
LAB
89, 4, 12
LCH
89, 12, 71
OKLCH
0.90, 0.03, 69
XYZ
71, 74, 66
LUV
89, 12, 16
HWB
31, 79%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.