Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDCD3
RGB
238, 220, 211
HSL
20, 44%, 88%
HSB
20, 11%, 93%
CMYK
0, 8, 11, 7
LAB
89, 5, 7
LCH
89, 9, 52
OKLCH
0.91, 0.02, 48
XYZ
73, 74, 72
LUV
89, 11, 9
HWB
20, 83%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.