Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDCD8
RGB
238, 220, 216
HSL
11, 39%, 89%
HSB
11, 9%, 93%
CMYK
0, 8, 9, 7
LAB
89, 6, 4
LCH
89, 7, 36
OKLCH
0.91, 0.02, 33
XYZ
73, 74, 75
LUV
89, 11, 5
HWB
11, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.