Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDCE6
RGB
238, 220, 230
HSL
327, 35%, 90%
HSB
327, 8%, 93%
CMYK
0, 8, 3, 7
LAB
89, 8, -3
LCH
89, 8, 342
OKLCH
0.91, 0.02, 343
XYZ
75, 75, 85
LUV
89, 10, -5
HWB
327, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.