Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDDD1
RGB
238, 221, 209
HSL
25, 46%, 88%
HSB
25, 12%, 93%
CMYK
0, 7, 12, 7
LAB
89, 5, 8
LCH
89, 9, 61
OKLCH
0.91, 0.02, 58
XYZ
73, 74, 71
LUV
89, 11, 11
HWB
25, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.