Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDDE9
RGB
238, 221, 233
HSL
318, 33%, 90%
HSB
318, 7%, 93%
CMYK
0, 7, 2, 7
LAB
90, 8, -4
LCH
90, 8, 334
OKLCH
0.91, 0.02, 336
XYZ
76, 76, 88
LUV
90, 9, -7
HWB
318, 87%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.