Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDDF3
RGB
238, 221, 243
HSL
286, 48%, 91%
HSB
286, 9%, 95%
CMYK
2, 9, 0, 5
LAB
90, 9, -9
LCH
90, 12, 316
OKLCH
0.92, 0.03, 319
XYZ
77, 76, 95
LUV
90, 8, -15
HWB
286, 87%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.