Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDDF6
RGB
238, 221, 246
HSL
281, 58%, 92%
HSB
281, 10%, 96%
CMYK
3, 10, 0, 4
LAB
90, 9, -10
LCH
90, 14, 313
OKLCH
0.92, 0.04, 315
XYZ
78, 77, 98
LUV
90, 8, -18
HWB
281, 87%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.