Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDECF
RGB
238, 222, 207
HSL
29, 48%, 87%
HSB
29, 13%, 93%
CMYK
0, 7, 13, 7
LAB
89, 4, 9
LCH
89, 10, 68
OKLCH
0.91, 0.03, 66
XYZ
73, 75, 70
LUV
89, 10, 13
HWB
29, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.