Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDEDA
RGB
238, 222, 218
HSL
12, 37%, 89%
HSB
12, 8%, 93%
CMYK
0, 7, 8, 7
LAB
90, 5, 4
LCH
90, 7, 38
OKLCH
0.91, 0.02, 34
XYZ
74, 75, 77
LUV
90, 10, 5
HWB
12, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.