Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDEF9
RGB
238, 222, 249
HSL
276, 69%, 92%
HSB
276, 11%, 98%
CMYK
4, 11, 0, 2
LAB
90, 9, -11
LCH
90, 14, 310
OKLCH
0.92, 0.04, 312
XYZ
78, 77, 100
LUV
90, 7, -19
HWB
276, 87%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.