Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEDFCE
RGB
238, 223, 206
HSL
32, 48%, 87%
HSB
32, 13%, 93%
CMYK
0, 6, 13, 7
LAB
90, 3, 10
LCH
90, 11, 72
OKLCH
0.91, 0.03, 71
XYZ
73, 75, 69
LUV
90, 10, 15
HWB
32, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.