Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE0CC
RGB
238, 224, 204
HSL
35, 50%, 87%
HSB
35, 14%, 93%
CMYK
0, 6, 14, 7
LAB
90, 3, 12
LCH
90, 12, 78
OKLCH
0.91, 0.03, 77
XYZ
73, 76, 68
LUV
90, 9, 17
HWB
35, 80%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.