Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE0EC
RGB
238, 224, 236
HSL
309, 29%, 91%
HSB
309, 6%, 93%
CMYK
0, 6, 1, 7
LAB
91, 6, -4
LCH
91, 8, 328
OKLCH
0.92, 0.02, 330
XYZ
77, 78, 90
LUV
91, 7, -8
HWB
309, 88%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.