Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE2D1
RGB
238, 226, 209
HSL
35, 46%, 88%
HSB
35, 12%, 93%
CMYK
0, 5, 12, 7
LAB
91, 2, 10
LCH
91, 10, 78
OKLCH
0.92, 0.03, 77
XYZ
74, 77, 71
LUV
91, 8, 14
HWB
35, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.