Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EEE2D4
RGB
238, 226, 212
HSL
32, 43%, 88%
HSB
32, 11%, 93%
CMYK
0, 5, 11, 7
LAB
91, 3, 8
LCH
91, 9, 73
OKLCH
0.92, 0.02, 72
XYZ
74, 77, 73
LUV
91, 8, 12
HWB
32, 83%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.